Miles Promotional Materials ◦ supplier of personalized marketing & promotional products ◦

Home of corporate promotional products - see our on-line catalogue at MILESPM mall
custom t-shirts, custom mugs, custom USB, custom apparel, custom bags, custom print media, custom tote bags, custom pens, custom golf shirts, show giveaways, free samples, embroidered apparel, custom hoodies, custom caps, custom jackets, custom badge holders, custom bottles, custom padfolios, custom lanyards & thousands of other promotional products, marketing materials for corporate advertising, corporate branding & logoed business products

FAQs & ANSWERS & more

1. WHERE do I start - please browse our site you will find lots of answers and suggestions on

   • this FAQs page

   • CUSTOM PRODUCTS page - our suggestions

   • Promotional product mall page - search for your ideas at

   • GLOSSARY page – usually no one reads it

   • HOW to ORDER page – we recommend this one

   • CONTACT info page – send us an email (fastest method), fax or call us 

2. WHAT CITIES do we service - please see list is on right side

3. FACTS about promotional products & promotional materials

4. POPULAR promotional products - chart

5. POPULAR USE of promotional products & promotional materials - chart

6. IDEAS for UTILIZATION of promotional products & promotional materials

FACTS about promotional products & promotional materials:

Only 15% of magazine readers remembered seeing the average advertisement.
Only 25% of TV viewers recalled the average commercial the day after viewing the commercial.
Harvard Business Review

39% of recipients were able to identify the donor of a free promotional product given to them six months after they received the item!
After six months, 66-80% of advertising promotional products still in use.
Direct mail response increased 321% when a free promotional product was included in the mailing.
Schreiber & Associates

POPULAR promotional products:

POPULAR USE of promotional products & promotional materials:

IDEAS for utilization of promotional products & promotional materials:

New Account Opening: Premiums given to customers of financial institutions and service providers as a reward or service for opening a new account.

Advance Premium: Item given to a new customer on the condition they will earn it through future purchases.

Advertising Specialty: A useful or interesting item with an imprinted advertising or promotional message given with no obligation.

Advocacy/Health & Safety/Social Advertising: Advertising that is specifically designed to induce, discourage or advocate a specific action or goal within a corporate, social or government entity.

Awards: Recognition merchandise often personalized, used to reward performance, motivate employees or provide incentive to reach achievement milestones. Usually presented during an award ceremony at a corporate event.

Borrowed/Piggy Back Advertising: Technique in which a marketer associates a promotion or product with a well-known brand or event for the purpose of attracting attention or implied endorsement.

Business/Executive Gifts: An item given by a business in goodwill, without obligation to its customers, employees, friends, meeting attendees, suppliers or others.

Collectibles: Premiums designed to have inherent value based upon their perceived value, increased demand or collectibility in the future.

Combination Sale: A tie-in of a premium with a purchase at a combination price; sometimes self-liquidating; often as an on-pack.

Commemorative: A merchandise keepsake used to mark an event, ceremony, anniversary or other milestone celebrated by the organization. Golf tournaments, staff socials, Christmas parties, annual meetings, sponsored sporting or community events are often included in this category.

Container Premium: A product container which, when empty, may be re-used as a container for other items.

Contest: A prize awarded for a competition based on skill or random draw. Proof of purchase is often required with entry.

Continuity Premiums/Program: A series of related premiums offered over a period of time.

Cooperative Advertising: Advertising that is jointly sponsored and paid for under an articulated program by manufacturers or franchisers with their retailers, franchisees or dealers.

Coupon Plan: A promotion in which the customer has the opportunity to earn a variety of premiums or services in exchange for collecting coupons or proof of purchases.

Credit Card Offer: A promotion in which customers are offered an item as incentive to sign up for a new credit card.

Dealer Incentive: Premium or other reward given by manufacturers to retailers or distributors in return for a large bulk purchase or for reaching customer service or other performance standards.

Direct Premium/Giveaway: An item given free with a purchase at the time of the purchase. Generally the purpose is to add value to the purchase or to generate goodwill.

Door-Opener: An item of value offered by a sales person to improve chances of getting an appointment or in exchange for listening to a sales presentation.

Factory Pack: A premium offered inside a package, on the package or as a container premium.

Fulfillment: The process of packaging and shipping an order for a distributor. Fulfillment may be performed by a supplier, a distributor, or an independent fulfillment house.

Fundraising: A product auctioned off or used to assist in raising funds.

Incentive: Reward for a purchase or desired performance action as a means to motivate someone to act.

Keeper: An item offered in direct mail marketing for accepting a free-trial offer. Generally the item may be kept by the consumer even if they choose not to take advantage of the service or product following the free-trial offer.

Mail-In: A premium customers can order through the mail with proof of purchase or in return for filling out a registration or marketing survey.

Point-Based System: A program in which participants earn rewards in exchange for accumulating points.

Program Selling: An organized effort to meet specific client objectives through a promotional program using promotional products. The program ends with a detailed analysis of how those objectives were met through measurable results.

Promotional Products: Useful and/or symbolic items used in advertising and promotion as communication vehicles, goodwill gestures, signs, gifts and incentives. Premiums are a product or service offered free or at a reduced price if the recipient performs a specific task.

Referral Premium: A premium offered to customers in exchange for helping sell a product to friends, family and co-workers.

Sales Incentive: A premium offered to salespeople as a reward or incentive for achieving a quota, or specified performance milestone.

Self-Liquidator: A consumer premium offered by mail for proof of purchase and a cash amount sufficient to cover the item cost and shipping. Semi-Liquidating premiums allow for the recipient and the donor to split the cost of the product and shipping.

Sprint: A brief campaign within a longer sales-incentive program designed to maintain interest and excitement.

Store/Tradeshow Traffic Builder: A promotional product or premium designed to get consumers to come to a trade show booth or store.

Miles Promotional Materials & Products assist promoting corporate vision, brand & ideas with personalized marketing and promotional products

At MilesPM.ca we assists corporate clients in promoting their vision, brand and ideas through dimensional promotional products in ways, which generate successful marketing strategies, retention, upbeat reaction and positive returns.

We specialize in customization of corporate branding and advertising of promotional and marketing materials for conferences, tournaments, anniversaries, corporate events, holiday functions, customer appreciation, employee appreciation with a wide variety of products and materials ranging from apparel, office supplies, sporting goods, electronics. We are your one stop depot for custom mugs, custom pens, custom golf apparel, custom USB flash drives, imprinted electronics, pad print, custom t-shirts, custom tote bags, embroidered apparel, silkscreen apparel, print media, show giveaways, free samples, and more.

Please send us your inquires to info10@milespm.ca or call us at 416.823.2001

© MILESPM consultants inc.

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